دور مواقع التواصل الإجتماعي في بناء صورة ذهنية إلكترونية للمؤسسة الجزائرية
| dc.contributor.author | بريغت،آسيا | |
| dc.contributor.author | بن زروق ، جمال | |
| dc.date.accessioned | 2024-03-05T19:18:33Z | |
| dc.date.available | 2024-03-05T19:18:33Z | |
| dc.date.issued | 2021 | |
| dc.description.abstract | This study revolves around the role of social media in building an electronic smart image of the Algerian economic institution –a field analytical study for Condor Company Facebook page. The researcher tackled the best way of the company’s usage of its page in building a kind smart image in the public mind through this site despite the existence of other companies in the same sector. This is thanks to the best employment of the techniques and advantages provided by Facebook compared to the rest of the media in terms of facilitating the relationship with the clients and the ability to determine the needs and wants to achieve them in order to gain the clients’ trust and, thus, guaranteeing the continuity with the achievement of the objectives. We shed light on how institutions deploy the different communication strategies in building messages through these sites which contain the suitable language and available styles of publication. The most important contents it focuses are in regard to the dimensions and the components of the mental image and the make-up of the electronic public. This is through measuring the extent of interaction with what is posted on the page and its impact regarding the institution to reach in the end the evaluation of this activity from the perspective of the company and the extent of realizing the set objectives. The researcher started from a methodological question and a set of sub-questions relying on the descriptive method and data collection tools that are: analyzing the page’s content on Facebook, and an electronic questionnaire that targets the company’s public on its Facebook page by determining a sample of 354 individuals with the help of scientific observation. Findings show that: The company makes sure of the availability of its identity elements (name, trademark, slogan, colors…) in all its publications on the Facebook page; this hammers the trademark in the clients’ minds rapidly. The institution cares about posting different topics such as ads, the company’s activities, leisure, general information…etc. This diversity may help in gaining new clients and strengthening the relationship between the institution and its clients. The company cares about posting ads. These posts are promotional, marketing, and institutional. They aim at many objectives such as targeting more clients, and at marketing the products, services, and its trademark. The interaction rate on Facebook page shows the adoption of the communicative principle between the company and its clients. This is seen through answering the clients’ comments. It may take different forms according to the content of the post and the way of publication. Through being on Facebook, the company aims at realizing a set of objectives that are commercial. The company relies on its Facebook page in marketing its products since Facebook is an effective marketing and business tool that builds the company’s image in its clients’ minds. It allows the company to attract more clients and help them take decisions Abstract thanks to providing the necessary information. This is also linked to the company’s nature of activity and its work to reach material gain. The traditions and styles of the usage of the company’s page differ according to the personal and social differences, and their needs and wants they aim at satisfying. This obliges the company to set a communicative strategy starting from its study of these needs and how to reach the goals. Furthermore, the company’s use of the page may differ in its content and publication according to the objectives. The company works to interact with all comments of the sample individuals with all their comments, positive or negative. It replies to all comments either by providing electronic links, words, or even emojis. This creates integration and interaction and strengthens the relationship between the company and the clients. | |
| dc.identifier.uri | http://dspace.univ-skikda.dz:4000/handle/123456789/225 | |
| dc.language.iso | other | |
| dc.publisher | جامعة 02 أوت 5511 سكيكدة | |
| dc.title | دور مواقع التواصل الإجتماعي في بناء صورة ذهنية إلكترونية للمؤسسة الجزائرية | |
| dc.title.alternative | عبرالفايس بوك condor دراسة تحليلية ميدانية لصفحة مؤسسة | |
| dc.type | Thesis |
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