Green Marketing Practices in Leading Corporations: A Comparative Case Study of Patagonia, IKEA, and Unilever
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Date
2026-06-30
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كلية العلوم الاقتصادية والتجارية وعلوم التسير
Abstract
This thesis would not exist without the guidance, generosity, and unwavering commitment
of my supervisor, Dr. Sarra Zerkout. From the earliest stages of this research to its final pages, she
gave her time, her expertise, and her energy without reservation. Her support went far beyond the
academic — she offered encouragement when progress felt slow, clarity when the direction felt
uncertain, and a standard of rigour that pushed this work to be better than it would have been
without her. In the moments when the weight of this research felt overwhelming, she had a rare
and invaluable ability to calm me down and make me feel that everything was going to be alright
— and it always was. I am deeply grateful not only for the intellectual guidance she provided, but
for the personal investment she made in this research and in me as a researcher. It is a privilege to
have worked under her supervision, and I hope this thesis reflects the care she put into it.