(المجلة الدولية للاتصال الاجتماعي, 2023-09-30) Saheb ،Ouiam; Benzerouk ،Djamel
This research aims to critically examine some Facebook updates and investigate the extent to which they contribute to the value of communication. The study analyzed all publications of the founder and CEO of Facebook from 2004 to 2022, totaling about 1,500 publications, and identified 54 updates related to Facebook alone. From these updates, the study identified the 5 most important ones aimed at communication between users, including Safety Chuck, Messenger, News Feed, Reaction Buttons, and Facebook Dating. The study also analyzed the negative aspects of each update that users should be aware of to use them correctly. For example, the study found that Messenger may create misunderstandings, and Facebook Dating may lead to deception. The News Feed feature leads to a lack of intimacy and a craving for reactions. The study provides a critical evaluation of these updates to inform users and improve communication on the platform.